Detail výsledku

Description and Approaches to Performance Indexes Measuring

HOFFMANN, P., BARTOŠ, V. Description and Approaches to Performance Indexes Measuring. In Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wide Europe. conference proceedings. Brno: Fakulta podnikatelská VUT Brně, 2001. 7 p. ISBN: 80-86510-05-0.
Typ
článek ve sborníku konference
Jazyk
angličtina
Autoři
Hoffmann Přemysl, Ing., Ph.D., FP (FP)
Bartoš Vojtěch, doc. Ing., Ph.D., FP (FP)
Abstrakt

For precise decision-making, managers at all levels of administration have to know how to evaluate the performance of enterprise. For this evaluation they need a system of balanced indicators and indexes describing the performance – all these requirements are included in the Balanced Scorecard. For the measurement of performance, the Balanced Scorecard is using four basic fields – financial, customer, internal business processes and staff training. Objective of this contribution is to look at the measurement of customer satisfaction and perceived value. This key area is an inseparable part in the process of the performance measurement.

Klíčová slova anglicky

Balanced Scorecard, Customer Satisfaction, Loyality

Rok
2001
Strany
7
Sborník
Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wide Europe
Řada
conference proceedings
Konference
Business and economic development in central and eastern europe: implications for economic integration into wider europe
ISBN
80-86510-05-0
Vydavatel
Fakulta podnikatelská VUT Brně
Místo
Brno
BibTeX 
@inproceedings{BUT4427,
  author="Přemysl {Hoffmann} and Vojtěch {Bartoš}",
  title="Description and Approaches to Performance Indexes Measuring",
  booktitle="Business and Economic Development in Central and Eastern Europe: Implications for Economic Integration into Wide Europe",
  year="2001",
  series="conference proceedings",
  pages="7",
  publisher="Fakulta podnikatelská VUT  Brně",
  address="Brno",
  isbn="80-86510-05-0"
}
Pracoviště
Ústav ekonomiky (ÚE)
Nahoru