Detail výsledku

Customer Satisfaction and Perceived Value Measurement

HOFFMANN, P., BARTOŠ, V. Customer Satisfaction and Perceived Value Measurement. In V. International Conference of Doctoral Students. proceedings. Torun: Nicholas Copernicus University in Torun, 2001. 7 p. ISBN: 83-231-1327-0.
Typ
článek ve sborníku konference
Jazyk
angličtina
Autoři
Hoffmann Přemysl, Ing., Ph.D., FP (FP)
Bartoš Vojtěch, doc. Ing., Ph.D., FP (FP)
Abstrakt

For precise decision-making, managers at all levels of administration have to know how to evaluate the performance of enterprise. For this evaluation they need a system of balanced indicators and indexes describing the performance – all these requirements are included in the Balanced Scorecard. For the measurement of performance, the Balanced Scorecard is using four basic fields – financial, customer, internal business processes and staff training. Objective of this contribution is to look at the measurement of customer satisfaction and perceived value. This key area is an inseparable part in the process of the performance measurement.

Klíčová slova anglicky

Customer, Balanced Scorecard, Satisfaction

Rok
2001
Strany
7
Sborník
V. International Conference of Doctoral Students
Řada
proceedings
Konference
V International conference of doctoral students
ISBN
83-231-1327-0
Vydavatel
Nicholas Copernicus University in Torun
Místo
Torun
BibTeX 
@inproceedings{BUT4190,
  author="Přemysl {Hoffmann} and Vojtěch {Bartoš}",
  title="Customer Satisfaction and Perceived Value Measurement",
  booktitle="V. International Conference of Doctoral Students",
  year="2001",
  series="proceedings",
  pages="7",
  publisher="Nicholas Copernicus University in Torun",
  address="Torun",
  isbn="83-231-1327-0"
}
Pracoviště
Ústav ekonomiky (ÚE)
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