Detail výsledku

Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology

SLAVÍK, J.; PUTNOVÁ, A.; CEBÁKOVÁ, A. Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology. In Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth. Amsterdam, Netherlands: International Business Information Management Association (IBIMA), 2015. p. 1792-1800. ISBN: 978-0-9860419-4-5.
Typ
článek ve sborníku konference
Jazyk
angličtina
Autoři
Slavík Jan, Ing., Ph.D., ÚM (FP)
Putnová Anna, doc. RNDr., Ph.D., MBA, RE-KancR (RE), ÚM (FP)
Cebáková Andrea, Ing. Mgr., ÚM (FP)
Abstrakt

The paper is based on comparative analysis and definitions of the state-of-the-art theories of internal corporate communication. The analysis is followed by definitions and descriptions of the new technology way and tool for corporate communication among internal stakeholders – digital signage. Even there are some obvious benefits and contributions from a possible integration of digital signage into internal communication for manufacturing organizations, a deep qualitative research of this complex subject is still missing.

Klíčová slova

Corporate communication, internal communication, digital signage, stakeholders, manufacturing, workforce.

Rok
2015
Strany
1792–1800
Sborník
Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth
Konference
The 25th International Business Information Management Association Conference
ISBN
978-0-9860419-4-5
Vydavatel
International Business Information Management Association (IBIMA)
Místo
Amsterdam, Netherlands
UT WoS
000360508700175
EID Scopus
2-s2.0-84947598899
BibTeX 
@inproceedings{BUT115217,
  author="Jan {Slavík} and Anna {Putnová} and Andrea {Cebáková}",
  title="Corporate Communication among Internal Stakeholders in Manufacturing Powered by New Digital Technology",
  booktitle="Innovation Vision 2020: From Regional Development Sustainability to Global Economic Growth",
  year="2015",
  pages="1792--1800",
  publisher="International Business Information Management Association (IBIMA)",
  address="Amsterdam, Netherlands",
  isbn="978-0-9860419-4-5"
}
Pracoviště
Ústav managementu (ÚM)
Nahoru