Detail výsledku
Strategic Alliances and Firm Performance in the South Moravian Region During the Financial Crisis: Strategic Alliances and Firm Performance in the Strategic Alliances and Firm Performance in the Strategic Alliances and Firm Performance in the South Moravian Region During the Financial Crisis: The Analysis of the Results of Pilot Research
Sághy Estélyi Kristína, Ing., Ph.D., ÚF (FP)
Strategic alliances are present in the South Moravian manufacturing firms practise and – according to findings of earlier research papers – their impact on firm performance is of great importance. The objective of the article is to investigate the effect of financial and economic crisis on firm performance and explore the relevance of alliance formation during the period of 2007–2012. The article is based on primary research conducted among SMEs in the South Moravian Region and secondary data acquired from firm database Amadeus and expertise literature. The methods are applied within the framework of pilot research. The findings conclude that alliance formation is a strategy for sustaining firm performance in extraordinary economic conditions.
firm performance, productivity, strategic alliance, manufacture industry, small and medium enterprises
@article{BUT105816,
author="Vojtěch {Bartoš} and Kristína {Sághy Estélyi}",
title="Strategic Alliances and Firm Performance in the South Moravian Region During the Financial Crisis: Strategic Alliances and Firm Performance in the Strategic Alliances and Firm Performance in the Strategic Alliances and Firm Performance in the South Moravian Region During the Financial Crisis: The Analysis of the Results of Pilot Research",
journal="Trendy ekonomiky a managementu",
year="2013",
volume="7",
number="17",
pages="9--16",
issn="1802-8527"
}