Publication Details

Soukromí uživatelů v prostředí internetové reklamy na českém webu

POLČÁK, L. Soukromí uživatelů v prostředí internetové reklamy na českém webu. DSM Data Security Management, 2020, roč. 2020, č. 1, s. 11-16. ISSN: 1211-8737.

English title

Customers’ privacy in the environment of online advertisement on Czech web

Type

journal article

Language

Czech

Authors

Polčák Libor, Ing., Ph.D. (DIFS)

URL

https://tate.cz/dsm-zdarma

Keywords

Internet advertisement, Real Time Bidding, privacy, GDPR, Transparency and Consent Framework.

Abstract

Bid requests in Internet auctions for advertisement impressions propagate details about users, their attributes, browsers, location etc. Recently, several complaints have been lodged with several supervisory data protection authorities. This paper shows that special categories of personal data are processed in RTB initiated by Czech websites without seeking consent.

Published

2020

Pages

11–16

Journal

DSM Data Security Management, vol. 2020, no. 1, ISSN 1211-8737

BibTeX

@article{BUT163424,
  author="Libor {Polčák}",
  title="Soukromí uživatelů v prostředí internetové reklamy na českém webu",
  journal="DSM Data Security Management",
  year="2020",
  volume="2020",
  number="1",
  pages="11--16",
  issn="1211-8737",
  url="https://tate.cz/dsm-zdarma"
}