HATS - domácí systém hodnocení a sledování pro raný stres, úzkost a deprese

Objective 1 - Testing the proposed system:
The primary goal is to enable
people to easily assess, track, and manage their mental health information from
the comfort of their home using consumer technologies designed for
self-monitoring. There are several modalities that can detect abnormalities based
on slow and subtle changes in behavior, demeanor, body language, physical
features (e.g., face, speech, text, handwriting), or in physiological and
neurophysiological parameters that are affected by stress, anxiety, or depression
in the early stages. The Health Assessment and Tracking System (HATS) uses these
commonly available consumer modalities:
1. Smartphone and tablet: Access to
visual data (for facial analysis), speech data (for speech analysis), and text
data (for text analysis).
2. Digital pen.
3. Smartwatch: Allows recording
of various physiological parameters (including heart rate variability, oxygen
saturation, sleep monitoring).
4. EEG Kit: Allows the user to capture
electroencephalograph (EEG) signals.

HATS uses an app to collect data from
these modalities, which then analyzes the data for the presence of early signs
and symptoms of stress, anxiety, and depression. The first goal is to test HATS
on a minimum of 100 subjects and then modify the system based on their feedback.
Modifications may include technical improvements, increased usability, improved
accessibility, greater scalability, and user interface improvements.
Objective
2 - Preparation of a business plan:
Based on Objective 1, an implementation
plan and business plan will be developed. These plans will include a detailed
description of the problem and proposed solution, market size information,
product differentiation from competitors, competitor analysis, revenue model,
marketing and sales strategy, identification of risks and potential problems, and
financial projections.

The business plan will include a detailed profile
of the potential customer, including their problems and expected benefits, and
a description of the product features that meet these needs. The aim is to create
a value proposition precisely tailored to the planned product. Data from customer
surveys, needs discovery surveys, search trend analysis and forum discussions
will be collected to prepare the business plan.
In addition to the above, the
business plan will include a perceptual mapping of the product in terms of
innovation, credibility, availability compared to conventional approaches. The
approximate number of customers will be calculated based on a PESTEL (political,
economic, social, technological, environmental, legal) analysis and key success
factors. Product development and delivery plans will be prepared with complete
financial projections including investments, expected revenues and profitability
analysis.