(Graphic) Design Topics of Today

• 12 hrs lectures
• 12 hrs seminar

Strengthening students' ability to critically perceive the cultural, social, economic, political and aesthetic contexts in which visual communication emerged and emerges.
Students develop critical thinking about the field, which is crucial for both graphic design practice and reception and visual communication analysis.

Ability of critical work with text, basic orientation in visual culture and graphic design.

• Ruben Pater, CAPS LOCK How capitalism took hold of graphic design, and how to escape from it, Valiz 2021.
• Koert van Mensvoort & Hendrik-Jan Grievink, Next Nature. Nature changes along with us, Next nature network, 2015.
• Bruce Sterling, Vytváření věcí, UMPRUM 2019.
• Victor Papanek, Zelený imperativ. Ekologie a etika v designu a architektuře, UMPRUM 2024.
• Alice Rawsthorne, Zdravím, světe. Jak design vstupuje do života, Kniha Zlín 2014.Anthony Dunne - Fiona Raby, Speculative Everything, Cambridge 2013.
• Donald Norman, Design pro Každý den, Praha 2010.
• Tony Fry, Design as Politics, London 2011.
• Helen Armstrong (ed.), Digital Design Theory: Readings from the Field, Princeton Architectural Press, 2012.
• Helen Armstrong (ed.), Graphic Design Theory: Readings from the Field, Princeton Architectural Press, 2009.
• Johanna Drucker & Emily McVarish, Graphic Design History. A Critical Guide, Pearson, 2013.
• Philip B. Meggs & Alston W. Purvis, History of Graphic Design, Wiley, 2016.
• William T. Mitchell, Teorie obrazu, Karolinum, 2016.
• Nicholas Mirzoeff, Jak vidět svět, Artmap, 2015.
• Zdeno Kolesár, Kapitoly z dějin designu, Vysoká škola uměleckoprůmyslová, 2009.
• Richard Hollis, Stručná historie grafického designu, Rubato, 2015.

• Beatriz Colomnia & Mark Wigley, Are We Human? Notes on an archeology of design, Lars Müller Publishers, Zürich, 2016.
• Malcolm Barnard, Graphic Design as Communication, Routledge, 2013.
• Ruben Pater, Politics of Design, BIS Publishers B.V. 2016.
• Silvio Lorusso, What Design Can’t Do. Essays on Design and Disillusion, Set Margins‘ #26, 2023.

Introduction to semiotics and communication theory
Fonts, typography and experiment
Books, newspapers, magazines and the future of the press
Brand, logotype and corporate identity, advertising
Motion design
Digital media and internet, big data
Design and tools. Codes, algorithms and interfaces
Users, UX design, participative design, co-design
Privacy and Copyright
Virtual reality, augmented reality, artificial intelligence, smart technologies
Biodesign, cyborg and posthumanism
Ethics in design, slow design
Speculative Design, Design Fictions, Future Design

The condition for granting the credit is active participation in teaching and fulfillment of assigned tasks (reading texts and writing essays). In the case of online teaching, also regular online communication.
Compulsory attendance - an unexcused absence on one teaching block is tolerated.