Course details

Economics of Information Products

EIP Acad. year 2016/2017 Winter semester 5 credits

Current academic year

Guarantor

Květoňová Šárka, Ing., Ph.D. (DIFS)

Language of instruction

Czech

Completion

Examination (written)

Time span

Assessment points

  • 56 pts final exam (written part)
  • 20 pts mid-term test (written part)
  • 6 pts labs
  • 18 pts projects

Department

Department of Information Systems (UIFS)

Fundamental literature

  • Kingsnorth, S.: Digital Marketing Strategy: An Integrated Approach to Online Marketing. 3rd Edition, Kogan Page Ltd, 2022. ISBN 9781398605992.

Course inclusion in study plans

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