Publication Details
Optimization of Business Strategies for Sustainable Development
Květoňová Šárka, Ing., Ph.D. (DIFS)
Business, Strategy, Product portfolio, Financial analysis, Competition.
In this dynamic sector of the economy (economy of information products), it is necessary to research new patterns. In the market of products, there are many factors that influence consumers' decisions of purchase. We abstract the market to model interactions of economical, sociological and psychological factors with presence of specific characteristics of individual firms and their rivals including financial analysis, analysis of product portfolio and strategic analysis.
The submission is focused on the choice of optimal business strategies with respect to the specific characteristics of individual firms (internal/external factors). Firstly, there is described a theoretical basis for study of the possible strategies and financial analysis of a firm. The model of a market is created with constraints defined on the ground of a theoretical basis. The paper analyses requirements for a system supporting the choice of an optimal bu
@article{BUT119859,
author="Jaroslav {Adamec} and Šárka {Květoňová}",
title="Optimization of Business Strategies for Sustainable Development",
journal="International Journal of Business and Management Studies",
year="2015",
volume="2015",
number="1",
pages="67--77",
issn="2158-1479"
}