Project Details

Social Semantic Emotion Analysis for Innovative Multilingual Big Data Analytics Markets

Project Period: 1. 4. 2015 – 31. 3. 2017

Project Type: grant

Agency: Evropská unie

Program: Horizon 2020

Czech title
Sociální sémantická analýza emocí pro inovativní vícejazyčnou analýzu velkých dat
Type
grant
Keywords

social semantics, multilingual multi-modal emotion analysis, knowledge graphs,
Social TV, Brand Reputation Management, Call Centre Operations

Abstract

Emotion analysis is central to tracking customer and user behaviour and
satisfaction, which can be observed from user interaction in the form of explicit
feedback through email, call center interaction, social media comments, etc., as
well as implicit acknowledgement of approval or rejection through facial
expressions, speech or other non-verbal feedback. In Europe specifically, but
increasingly also globally, an added factor here is that user feedback can be in
multiple languages, in text as well as in speech and audio-visual content. This
implies different cultural backgrounds and thus different ways to produce and
perceive emotions in everyday interactions, beyond the fact of having specific
rules for encoding and decoding emotions in each language. Making sense of
accumulated user interaction from different data sources, modalities and
languages is challenging and has not yet been explored in fullness in an
industrial context. Commercial solutions exist but do not address the
multilingual aspect in a robust and large-scale setting and do not scale up to
huge data volumes that need to be processed, or the integration of emotion
analysis observations across data sources and/or modalities on a meaningful
level, i.e. keeping track of entities involved as well the connections between
them (who said what? to whom? in the context of which event, product, service?)
In MixedEmotions we will implement an integrated Big Linked Data platform for
emotion analysis across heterogeneous data sources, languages and modalities,
building on existing state of the art tools, services and approaches that will
enable the tracking of emotional aspects of user interaction and feedback on an
entity level. The MixedEmotions platform will provide an integrated solution for
Large-scale emotion analysis and fusion on heterogeneous, multilingual, text,
speech, video and social media data streams, leveraging open access and
proprietary data sources, exploiting also social context by leveraging social
network graphs 􀆔 Semantic-level emotion information aggregation and
integration through robust extraction of social semantic knowledge graphs for
emotion analysis along multidimensional clusters The platform will be developed
and evaluated in the context of three cross-domain Pilot Projects that are
representative of a variety of data analytics markets: Social TV, Brand
Reputation Management, Call Centre Operations. Each of the companies involved in
the pilot projects have specific innovation objectives

Team members
Smrž Pavel, doc. RNDr., Ph.D. (DCGM) – research leader
Černocký Jan, prof. Dr. Ing. (DCGM)
Dytrych Jaroslav, Ing., Ph.D. (DCGM)
Matějka Jiří, Ing.
Nedeljković Sava, Bc.
Otrusina Lubomír, Ing. (DCGM)
Prexta Dávid, Bc.
Rusiňák Petr, Ing.
Suchánek Jan, Ing.
Švaňa Miloš, Bc.
Zapletal Jakub, Ing.
Zárybnický Jakub, Ing.
Zemčík Pavel, prof. Dr. Ing., dr. h. c. (DCGM)
Publications

2018

2016

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