Emerging, Collective Intelligence for personal, organisational and social use

The main objective of WeKnowIt is to develop novel techniques for exploiting
multiple layers of intelligence from user-contributed content, which together
constitute Collective Intelligence, a form of intelligence that emerges from the
collaboration and competition among many individuals, and that seemingly has
a mind of its own.

To this end, input from various sources is analysed and combined: from digital
content items and contextual information (Media Intelligence), massive user
feedback (Mass Intelligence), and users social interaction (Social Intelligence)
so as to benefit end-users (Personal Intelligence) and organisations
(Organisational Intelligence).

The automatic generation of Collective Intelligence constitutes a departure from
traditional methods for information sharing, since for example, semantic analysis
has to fuse information from both the content itself and the social context,
while at the same time the social dynamics have to be taken into account. Such
intelligence provides added-value to the available content and renders existing
procedures and workflows more efficient.

WeKnowIt will demonstrate the wide applicability of its achievements through the
elaboration on two distinct case studies: an Emergency Response and a Consumers
Social Group case study. The two case studies pertain to different topics, target
at a wide range of intended users and involve heterogeneous business models so
that WeKnowIt achieves the highest possible social impact.